Designing in a fast paced manor for a variety of different projects was a daily occurrence at Ladbrokes. Typical projects would include CRM mailers, social and website banner sets, and animated content for gaming machines, Ladbrokes tv and internal screens.
Logo, Banners & Branding
As the Ladbrokes brand grew I managed the branding of Ladbrokes exchange. Ladbrokes exchange would require a different look and feel to other images within the Ladbrokes remit. I created the Ladbrokes exchange logo seen in the image above together with many banners and website imagery.
Character Redesign, Banners, Animations, Landing Pages and Scratchcards
Ladbrokes Bingo appointed me with the mission to redesign their Bingo character "Laddie". After creating an initial selection of around five different version they chose this bingo ball character. I designed him further using Adobe Illustrator and Photoshop. I also created banners and the digital scratchcards seen in the image above.
Lots of other bingo projects were created including website backgrounds, banners and animations.
Logos, Banners, Landing Pages & Animations
This set featured Landing pages, leader-boards and banners. The brief was to use one of the new dealer photo shoots and produce a tennis related image with the required copy.
As you can see from the image above I decided to put a tennis ball in the womans hand and include a button type logo under her chin. This was clearly received well by the company and further images using a button logo can currently be seen on their website and on a google search.
Logo, Banners, Leaflets, Business Cards, T-Shirts & Branding
VapeMySoul.com was an e-commerce website created in 2018 aimed at supplying vaping liquids and products. For this project I designed the logo, printed T-shirts, branding style and a website (currently offline).